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Man Therapy is an interactive mental health campaign targeting working age men (25-54) that employs humor to cut through stigma and tackle issues like depression, divorce and anxiety. The campaign features the fictional Dr. Rich Mahogany, described by Adam Newman in the New York Times as “an affable, mustachioed, middle-aged man whose personality might be described as Dr. Phil meets Ron Burgundy, Will Ferrell’s fictional anchorman.”〔http://www.nytimes.com/2012/07/09/business/media/a-humorous-approach-to-grim-issue-of-suicide-prevention.html?_r=1〕 Man Therapy was created by (Cactus ), a Denver-based ad agency, in conjunction with the Carson J Spencer Foundation and the Office of Suicide Prevention at the Colorado Department of Public Health and Environment (CDPHE). ==About the campaign== The purpose of the Man Therapy campaign is to provide men approaching crisis, and their loved ones, a place to go and learn more about men’s mental health, examine their own and consider a wide array of actions that will put them on the path to treatment and recovery. The message is that all men should be aware of their mental health, treat it like they would a broken leg and strive to get better. Man Therapy is built around the fictional Man Therapist, Dr. Rich Mahogany. He’s a man’s man who is dedicated to cutting through the denial with a fresh approach using his rapier wit, odd sense of humor, no BS approach and practical, useful advice for men. There exists an age-old stigma that says mental health disorders are unmanly signs of weakness. Dr. Rich Mahogany and Man Therapy, is dedicated to smashing that. The centerpiece of the campaign is the (ManTherapy.org ) website, where men and their loved ones will find they have a virtual appointment with Dr. Mahogany. He greets visitors, makes them feel at ease and then provides an overview of what they will find and explore during their visit. From there, visitors can navigate through Dr. Mahogany’s office where they can find useful information about men’s mental health including guy’s guide to Gentlemental Health. Men can also choose to take an 18-question quiz to evaluate their own mental health, access resources and explore a wide range of actions from accessing do-it-yourself tips, seeking therapy referral sources, links to local support groups and organizations as well as a crisis line. The integrated communications campaign also includes a 30-second TV PSA, viral videos, social media, outdoor boards and outreach materials such as posters, coasters and Dr. Mahogany’s business card. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Man Therapy」の詳細全文を読む スポンサード リンク
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